AWARD CATEGORIES

With 44 categories, The Future Icons Awards recognise brands that are on the journey to making positive change, whether at the beginning or further along the way, and this year, a more comprehensive Power List will honour both businesses and individuals creating real-world impact.

Fashion & Accessories 

This award acknowledges entrepreneurs, developers and companies that have successfully launched a particular fashion or accessories product or service solution within the last two years (1 November 2023 - 31 October 2025) which exemplifies quantifiable environmental and / or social improvements.

The solution can be implemented within any part of the fashion or accessories value chain (e.g supply chain, packaging or end-of-life solutions).

£ 150.00 +VAT (20%)
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Best Circular Fashion innovation (last 24 months)

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well. 
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award celebrates womenswear brands that have sustainable values at their core, from their strategy to the day-to-day operations of their business. It’s important that this brand can clearly demonstrate their sustainable practices throughout their supply chain and communicate how they have made a measurable impact on people and planet. Judges will be looking for evidence of how the brand champions sustainability through thoughtful design, innovative sourcing, ethical production, circular and aftercare models, social responsibility, education, and a commitment to enduring quality. This accolade recognises brands that go beyond surface-level gestures; brands that are reshaping the fashion landscape with integrity, creativity, and purpose.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Womenswear Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award recognises menswear brands that embed sustainability into every layer of their business – from sourcing and design to production and aftercare. Brands should demonstrate measurable impact through ethical practices, circular models, transparent supply chains, and enduring quality. The judges will be looking for innovation, responsibility, and an unwavering commitment to people and planet, expressed through thoughtful craftsmanship and purposeful storytelling.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Menswear Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.


This award celebrates services that extend the life of fashion through models that support the circular economy – including design, rental, resale, repair, upcycling, or responsible laundry services. Entrants must show how their service fosters long-term behavioural change, reduces waste, and redefines how we shop. Judges will be seeking evidence of measurable impact, user engagement, and a clear mission to transform fashion consumption into a more sustainable experience.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Service Contributing to Fashion Circularity

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This accolade honours multi-brand retailers that champion responsible practices across their business – from the curation of brands and products to packaging, logistics, and store design. Retailers must demonstrate how they support and elevate sustainable brands while embedding ethical values into customer engagement, internal culture, and measurable environmental and social impact.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Multi-Brand Retailer

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award spotlights accessory brands – including leather goods, scarves, hats and more – that lead with integrity and creativity. Brands must demonstrate responsible sourcing, ethical craftsmanship, and circularity across their collections. Judges will be looking for innovation, transparency, and a commitment to long-lasting design that celebrates both style and sustainability.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Accessories Brand (not including jewellery)

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.


This award recognises footwear brands that put people and planet at the forefront of their craft. Entrants must demonstrate ethical sourcing, responsible manufacturing, and circular initiatives, alongside design excellence. Judges will seek tangible examples of how the brand reduces environmental impact, champions fair labour, and innovates toward a regenerative future.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Footwear Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This accolade celebrates childrenswear brands that blend playfulness with purpose. Judges will be looking for brands that prioritise safe, non-toxic, and responsibly sourced materials, ensure ethical labour practices, and embed circular models such as longevity, rental or resale into their offering – all while maintaining a commitment to quality, comfort, and joy.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Childrenswear Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.


This award honours brands in lingerie, swimwear, or activewear that combine functionality and ethical responsibility. Judges will be looking for transparency in sourcing, inclusive design, and innovations that prioritise comfort, durability, and environmental impact. The winning brand must show a holistic and measurable approach to sustainability across their operations.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Lingerie, Swim or Activewear Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.


Jewellery & Watches 

This award spotlights pioneering innovation within the jewellery sector that drives meaningful environmental or social progress. Whether through new materials, processes, or platforms, entries must show measurable impact, transparency, and the potential to influence the industry’s shift toward responsible luxury.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Sustainable Jewellery Innovation

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.


This award recognises jewellery brands that embed sustainability and ethics at every stage – from responsible sourcing of stones and metals to fair production and packaging. Judges will look for brands that blend craftsmanship and conscience, offering transparency, traceability, and positive social impact in equal measure.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Jewellery Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.


This accolade celebrates watch brands that demonstrate innovation, ethical production, and environmental responsibility. From material choices to energy efficiency and lifecycle models, the award honours brands creating timepieces that not only stand the test of time but also reduce their ecological footprint.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Watch Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.


Beauty, Health & Wellness 

This award recognises groundbreaking advancements in beauty launched within the last two years (1 November 2023 - 31 October 2025) that drive meaningful change and contribute to advancing the circular economy. Judges will look for product, processes, or packaging innovations with demonstrated impact, offering solutions that balance efficacy, consumer experience and education, and social and environmental responsibility.

The solution can be implemented within any part of the beauty value chain (e.g supply chain, packaging or end-of-life solutions).

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Sustainable Beauty Innovation

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well. 
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award celebrates skincare brands with a transparent and holistic approach to sustainability – from ingredient sourcing and formulation to packaging and production. Judges will be looking for efficacy, ethical integrity, and a demonstrated commitment to reducing environmental harm while enhancing consumer trust.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Skincare Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This accolade honours makeup brands that blend colour, creativity, and conscience. Entrants must demonstrate how their products are formulated with safe, responsibly sourced ingredients and low-impact packaging, while also prioritising inclusivity, transparency, and innovation in sustainable beauty.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Make-up Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award recognises haircare brands that are redefining beauty rituals through environmentally and socially responsible practices. From water-saving formulations to plastic-free packaging and ethical ingredient sourcing, judges will be seeking brands with proven, measurable impact and a commitment to transformation in the sector.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Haircare Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award honours personal care brands – from body wash to deodorant – that champion sustainability in every facet. Entrants must demonstrate safe, effective formulations, ethical production, and innovative packaging solutions, with clear accountability across their supply chains and positive outcomes for people and planet.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Personal Care Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.


This award celebrates fragrance brands that push boundaries with sustainable innovation, ethical sourcing, and creative storytelling. Judges will seek evidence of transparency around ingredients, low-impact production methods, and conscious luxury that connects with consumers in meaningful, sensory ways.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House , we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Fragrance Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.


This award recognises brands that prioritise children’s health and wellbeing through ethical, safe products. These brands will be embedding responsible practices across every stage of development, from gentle, safe formulations to sustainable packaging and transparent sourcing, brands must demonstrate measurable care for both people and planet.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Baby & Children's Skin or Personal Care Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.


This accolade honours supplement brands that uphold rigorous sustainability standards across sourcing, production, and packaging. Judges will be looking for traceability, efficacy, and a transparent commitment to health and environmental responsibility within a growing wellness industry.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Supplements Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.


This award celebrates the intersection of beauty and technology, recognising brands or platforms using digital or physical innovation to enable more consumers to be more responsible through technology. From beauty tools to tech platforms to innovative digital services, judges will be looking for measurable social and environmental improvements and potential for industry transformation.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Sustainable Beauty Tech Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.


This award honours UK-based beauty spaces that embody sustainability through practice and experience. Judges will be looking for salons, spas, and clinics that prioritise conscious sourcing, waste reduction, ethical business models, and holistic well-being, all while delivering exceptional client care.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

UK Based Responsible Beauty Spa, Salon, Clinic or other service

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This accolade celebrates retailers that curate and champion responsible beauty and wellness brands. Entrants must demonstrate how they vet and support sustainable partners, educate consumers, and minimise environmental impact across operations and fulfilment.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Multi-brand Retailer (Beauty, Health & Wellness)

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

Home & Lifestyle 

This award celebrates food brands that place sustainability at the heart of their sourcing, production, and distribution. Judges will look for transparency in ingredient sourcing, ethical farming practices, waste reduction strategies, and measurable environmental and social impact. The winning brand will demonstrate how they nourish people and planet with integrity and innovation.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Food Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award honours alcoholic drinks brands that integrate sustainability across their supply chains – from regenerative agriculture and fair trade sourcing to conscious packaging and responsible marketing. Judges will seek brands that offer exceptional quality while advancing positive change in the drinks industry.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Drinks Brand - Alcoholic

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award recognises non-alcoholic drinks brands that prioritise wellness and environmental responsibility. From organic ingredients and low-waste production to thoughtful packaging and inclusive business models, judges will look for brands with a clear, positive mission and a refreshing approach to sustainability.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Drinks Brand - Non-Alcoholic

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This accolade celebrates vineyards that lead with environmental stewardship, regenerative agriculture, and biodiversity protection. Judges will be looking for evidence of low-impact practices, water and energy efficiency, and a commitment to terroir, tradition, and long-term sustainability in wine production. Your vineyard can be located anywhere in the world, but we require that the products produced at your vineyard are sold in the UK.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town Hous , we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Sustainable Vineyard

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award honours retailers or services that champion conscious consumption, offering responsibly sourced food and drinks while minimising waste and environmental harm. Judges will seek businesses that promote education, transparency, and support for ethical producers.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Food & Drinks Retailer or Service

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award celebrates interiors brands that demonstrate a strong commitment to sustainability, craftsmanship, and circularity. From responsibly sourced materials to low-impact production, waste minimisation, and timeless design, judges will look for brands that create beautiful, ethical spaces.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Interiors Brand

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award recognises brands creating cleaning and household products that are safe for people and the environment. Judges will look for non-toxic formulations, refillable or plastic-free packaging, ethical manufacturing, and brands that are redefining everyday essentials with sustainability in mind.



What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
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Responsible Cleaning & Household Essentials

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

Travel 

This award recognises adventure holiday providers that combine exploration with environmental care, education and cultural respect. Judges will seek businesses offering immersive, ethical experiences with transparent practices and long-term community benefits..

What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Adventure Holiday

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges. 
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award honours safari operators that prioritise conservation, community, and low-impact travel. Judges will seek evidence of habitat preservation, ethical wildlife practices, and deep engagement with and benefit for local communities.

What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Safari Experience

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges. 
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This accolade celebrates travel experiences beyond the UK that demonstrate sustainable, immersive, and responsible tourism. Judges will look for initiatives that minimise harm, enrich local economies, and connect travellers meaningfully with culture and nature.

What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Travel Experience – outside of UK

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges. 
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award recognises UK-based travel experiences that redefine conscious travel through low-impact design, community collaboration, and positive environmental practices. Judges will be looking for accessibility, innovation, and sustainable storytelling.

What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Travel Experience - within the UK

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges. 
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award celebrates standout initiatives that protect the planet through conservation, biodiversity enhancement, or climate resilience in travel. Judges will seek measurable outcomes and pioneering spirit in preserving nature for future generations.
£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Travel Conservation, Environmental or Biodiversity Initiative

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges. 
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This accolade honours travel agents that centre sustainability in every itinerary. Judges will look for agents who champion eco-conscious partners, educate travellers, and embed environmental and social responsibility into each journey.
£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Sustainable Travel Agent

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years.
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award honours destination hotels or resorts that embody sustainability in their operations, guest experience, and local impact. Judges will seek a demonstrated commitment to biodiversity, cultural preservation, ethical employment, and reducing carbon and waste footprints.

What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Destination Hotel or Resort

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This accolade celebrates family resorts that combine eco-friendly operations with education and joy. From inclusive experiences to environmental stewardship, judges will look for resorts offering sustainable luxury that welcomes and inspires the next generation.

What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Family Resort

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award recognises hotel groups that lead the hospitality industry with a clear sustainability strategy across their portfolio. Judges will look for consistent practices in energy use, waste management, community engagement, and guest education.

What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Hotel Group

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award honours ski resorts that protect mountain ecosystems and operate responsibly amid climate challenges. Judges will look for efforts in emissions reduction, wildlife protection, eco-friendly snowmaking, and education for guests on sustainable alpine travel.

What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Ski Resort

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This accolade celebrates international destination spas that promote wellness with minimal environmental footprint. Judges will seek ethical sourcing, sustainable architecture, and a commitment to local culture, biodiversity, and holistic regeneration.

What does ‘responsible’ mean for Future Icons 2026?

At Country & Town House, we champion the idea of joyful responsibility where ethical living and sustainable choices offer enriching, hopeful acts of creativity and connection. We celebrate people and brands who blend innovation, design excellence and purpose with optimism, proving that responsibility can be as uplifting as it is essential.

We also recognise that true responsibility takes commitment, clarity and courage. We honour those who make a genuine contribution to a more just, equitable and sustainable world – today, and for all our tomorrows.

Designing with care.
Operating with integrity.
Communicating with honesty.
And leading with purpose.

Creating a positive impact for people, communities and the planet, now and for generations to come.

£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Responsible Destination Spa (outside of UK)

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK. 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts. 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

Cross Industry Awards 

This accolade honours pioneering sustainable innovation launched within the last two years (1 November 2023 - 31 October 2025) that’s transforming your industry and driving positive change. Judges will seek ingenuity, replicability, measurable impact, and clear potential to reshape systems for the better.
£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Sustainable Innovation (Tech, Service or Product)

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK 
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well. 
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award celebrates any product or service organisation accelerating social impact through an inclusion initiative, local community action or charitable initiative. These organisations are putting social responsibility at the heart of what they do. Whether it’s advancing diversity and inclusions, developing charitable schemes or community development projects, we are looking for initiatives that are driving positive societal change.
£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best community, Inclusion or charity initiative

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible.
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges.
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years.
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.

This award celebrates emerging brands launched within the last 24 months that are built on a foundation of purpose, innovation, and integrity. Judges will be looking for start-ups that demonstrate how social and environmental impact can fuel meaningful business growth. The winning entrant will challenge their industry, bring new approaches to transparency, creativity and have a bold vision for scaling sustainability in transformative ways.
£ 150.00 +VAT (20%)
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Sustainable Start-up (last 24 months)

Entry Criteria and Tips

  • Entries are not required to be headquartered in the UK, but must trade in the UK and have customers in the UK
  • Please write as succinctly as possible and utilise bullet-points to communicate your facts 
  • Judges will expect to see quantitative information: accreditations information/numbers/figures, % increases/actual increases, examples and evidence wherever possible. 
  • You don’t need to use the full word-count for each question, but if you are well under it, it is possible you may not have given enough information to convince the judges. 
  • Focus your entry information on recent actions in the last 1-2 years, unless it’s a large initiative that has made progress over multiple years. 
  • Highlight anything innovative you’ve done in your industry (as opposed to catching up with your competitors) as that will score particularly well.
  • A supporting document or a personal, bespoke video can enhance your submission, but should not contain information that’s critical to your submission (that should be in the entry questions). Please don’t upload adverts, brochures, or a generic video not created specifically to support your submission, but items like Impact reports and sustainability strategies can be helpful.