Last year, Country & Town House held the second annual Future Icons Awards to spotlight the bold thinkers and responsible brands leading the way to a better, more hopeful future.

We created these awards to recognise those rare businesses and individuals whose commitment to sustainability, discernment, craft, and care for people and planet sets a new benchmark for what true luxury can – and should – be. These are the changemakers who are rewriting the rules, pushing boundaries, and proving that ethics and excellence can go hand in hand.

Together with sustainability consultants Cyd Connects, we assembled a cross-disciplinary judging panel of experts, including designers, strategists, activists and entrepreneurs. Each entry was reviewed against rigorous criteria and supporting evidence, with transparency and credibility at the heart of the process. The result? Hundreds of applications that left us joyful and energised. From pioneering material innovation to regenerative farming practices, inclusive supply chains and grassroots impact, the quality of thinking and doing was incredible.

It was a joy to celebrate our winners – visionary brands and charities working across fashion, beauty, travel, food, interiors, philanthropy and beyond. But the awards are about more than a single moment of recognition. Future Icons is building a movement, a growing network of like-minded brands and individuals committed to responsible leadership, creative collaboration and exponential impact.

If your brand is rooted in purpose, if you’re striving to make luxury more meaningful, and if you believe that business can be a force for good - we want to hear from you. Applications for the Future Icons Awards 2027 are now open.

Sponsored by Fope

Best Circular Fashion innovation (last 24 months)

Brand Winner BEEN London

Highly commended VivoBiome by Vivobarefoot

Responsible Accessories Brand (not including jewellery)

Brand Winner Mulberry

Highly commended BEEN London

Responsible Footwear Brand Brand

Winner Vivobarefoot

Responsible Lingerie, Swim or Activewear Brand

Brand Winner Step One

Highly commended Wellicious

Responsible Multi-Brand Retailer

Brand Winner Wolf & Badger

Responsible Womenswear Brand

Brand Winner ELV Denim

Highly commended Aspiga

Service Contributing to Fashion Circularity Brand

Winner Finisterre

Highly commended Sign of the Times

Editor's Choice Brand

Winner Aspiga

Best Sustainable Jewellery Innovation

Brand Winner Skydiamond

Highly commended With Love Darling

Responsible Jewellery Brand Brand

Winner Monica Vinader

Highly commended Boodles 

Responsible Watch Brand Brand

Winner ID Genève Watches

Best Sustainable Beauty Innovation

Brand Winner Starseed

Highly commended Eco Warrior

Responsible Skincare Brand

Brand Winner Wildsmith Skin

Highly commended Rituals Cosmetics

Responsible Personal Care Brand

Brand Winner Rituals

Highly commended WUKA

Responsible Baby & Children's Skin or Personal Care Brand

Brand Winner Mama Bamboo

Highly commended Kit & Kin

Responsible Fragrance Brand

Brand Winner NYITA

Responsible Haircare Brand

Brand Winner Scandinavian Biolabs

Highly commended Ches Editions

Responsible Supplements Brand

Brand Winner Wild Nutrition

UK Based Responsible Beauty Spa, Salon, Clinic or other service

Brand Winner Lisa Franklin

Editor's Choice

Brand Winner Little Soap Company

Responsible Cleaning & Household Essentials

Brand Winner Spruce

Highly commended Seep

Responsible Drinks Brand – Alcoholic

Brand Winner Sustainable Wine Solutions

Highly commended Chateau Léoube

Responsible Drinks Brand – Non-Alcoholic

Brand Winner Mejuicer

Highly commended Thomson & Scott Ltd

Responsible Food & Drinks Retailer or Service

Brand Winner Daylesford Organic

Responsible Food Brand

Brand Winner Borough Broth

Highly commended Daylesford Organic

Responsible Interiors Brand

Brand Winner House of Hackney

Highly commended Naturalmat

Editor's Choice

Brand Winner Seep

Sponsored by Polestar

Best Travel Conservation, Environmental or Biodiversity Initiative

Brand Winner The Datai Langkawi / The Datai Pledge

Highly commended Naturetrek

Responsible Adventure Holiday

Brand Winner G Adventures

Highly commended Intrepid

Travel Responsible Destination Hotel or Resort

Brand Winner Cempedak Island

Highly commended The Datai Langkawi / The Datai Pledge

Responsible Destination Spa (outside of UK)

Brand Winner Six Senses Vana

Highly commended Lefay Resort & SPA Dolomiti

Responsible Family Resort

Brand Winner PHĀEA Cretan Malia

Highly commended Nikoi Private Island

Responsible Hotel Group

Brand Winner Montcalm Collection

Highly commended Empiria Group

Responsible Safari Experience

Brand Winner Wilderness

Highly commended &Beyond

Responsible Ski Resort

Brand Winner Six Senses Crans-Montana

Responsible Travel Experience – outside of UK

Brand Winner &Beyond

Highly commended Six Senses Vana

Responsible Travel Experience – within the UK

Brand Winner Cornish Gems

Highly commended Daylesford Stays

Sustainable Travel Agent

Brand Winner Journeys with Purpose

Editor's Choice

Brand Winner Intrepid

Best community, Inclusion or charity initiative

Brand Winner WUKA

Highly commended Toiletries Amnesty

Best Sustainable Innovation (Tech, Service or Product)

Brand Winner VivoBiome by Vivobarefoot

Highly commended kitround

Best Sustainable Start-up (last 24 months)

Brand Winner BIOFLUFF INC.

Highly commended AKYN

Editor's Choice

Brand Winner AKYN